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Hi-tech Digital Perms
By Pam Pastor
Inquirer
YOU KNOW YOU’RE LIVING IN A hi-tech world when even hair salons go digital perming.

If you’re sick of spending tedious hours having your hair rebonded, if your straight hair has become blah and boring, if you want to breathe life into your limp locks, here are two words for you: digital perms.

Yes, digital perm, not your regular run-of-the-mill perm. What’s the difference, you might wonder. “The curls are shinier. They’re bigger. There’s movement so it looks sexier. Mas may bounce and there’s no frizz,” said Cherry Reyes, who runs Essensuals Toni & Guy in 6750.

And, unlike the regular perm, your digital perm will last for only three months, which means you’re not tied down to a lifetime of curliness — you can change your mind.

The secret lies in the process and in the tools used. “We use ceramic rods — they seal the moisture in the hair so the hair doesn’t become frizzy,” Cherry said.

Digital perm isn’t the only thing that makes Essensuals Toni & Guy different from your regular salon. They offer a unique experience — from start to finish.

Clients are welcomed with a lovely massage, thanks to physical therapists who are part of the salon’s staff. The salon also has private rooms — complete with your own cable TV — if you want to enjoy your treatments away from everyone else.

And if your treatment crosses into lunchtime, Glorietta and its whole myriad of restaurants are just a few steps away — you can always have food delivered or someone can pick up lunch for you.

The digital perm starts with a shampoo and a cut. Layers need to be added to your hair to show off the curls properly. It’s important for the hair to be cut before the hair perm because cutting the hair after would make the curls pop.

Pre-hair perm solution is then added to your hair. Then another solution follows — one that softens the hair so your hairdresser can mold it into beautiful curls after.

Another thing which makes the digital perm different from the regular hair perm is that the solution is washed off before the actual perming starts.

Hair perm proper

The ceramic rods are then secured to your hair and covered with asbestos pads to protect your scalp from the heatDigital Perm. This is where the digital part comes in — each ceramic rod is hooked up to a heating machine.

The waiting time will depend on the texture of your hair. I have unbelievably thick hair so my time was a little longer than normal. After the rods are removed, the hair is washed and blown dry again and neutralizer is applied. Then, your beautiful curls will be revealed.

You can request for smaller or bigger curls. hair care products to keep your curls in tip-top shape will be recommended.

I’ve been using Bed Head’s Small Talk and I love it equally for its effects and its delicious grape bubble gum smell.

I’ve also happily discovered that even during the few times I forgot to take my hair arsenal with me on out-of-town trips, my curls still look pretty even without products.

During the first few days after the hair perm, the curls would tighten only to become loose with the passing of days. And unlike some hair treatments with effects that fade over time — the digital perm looks better and better even as weeks pass.

After living with painstakingly rebonded hair for three years and not being able to go out of the house until every strand is dried perfectly in place, I realized with glee that digitally permed hair is wash and wear.

I can pop into the bathroom, pop back out, get ready in five minutes and run out of the house without worrying about having a massive mes.

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