Sehpora Goes on Primetime TV
The Home Shopping Network gets deeper into beauty products
Sephora, the international cosmetics and beauty retailer is making an agreement with the Home Shopping network to provide five hours of programming each month of Sephora’s products.
The Internet has surely proven itself a huge market for beauty products why not TV? Ten years ago if someone would have predicted the success of the Internet’s ability to move beauty products, I would have laughed at them.
These days I’ve given up trying to predict the success of these types of ventures. It sounds like a trial last December went very well so they are proceeding full steam ahead.
Many of you I’m sure will be watching as Home Shopping Network has a huge following of women in the 25 to 40 age group.
Let the shopping begin.
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Sephora is the beauty authority and HSN is thrilled to be partnering with them to present an exceptional array of beauty brands to our customers in a fun and novel television shopping experience,” said Michael Henry, Senior Vice President of Beauty Merchandising for HSN. “This partnership perfectly aligns with HSN’s strategy to transform our brand and broaden our assortment of quality beauty products.” |
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Read the entire article, HSN Takes Sephora Primetime With Innovative New Retail Partnership
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