New Beauty Stores Coming to Your Mall
Regis to Dominate the Mall Hair Care Salon Market
You will soon be seeing a new European looking, beauty-boutique store opening in a location near you . . . that is, at least if you have a major mall that has a “Trade Secret” or “Beauty Express” store currently in it. Regis Corporation has recently announced their newest acquisition of Pure Beauty and Beauty First hair care salon operations. Renovations to existing stores are expected to begin immediately and eight new locations will be added to the mix.
“I’m impressed with their upscale attitudes about the hair styling industry”
What does this mean for you? Behindthechair.com interviewed Regis CEO, Paul Finkelstein who said, ‘We represent a huge opportunity for consumers to find the brands they want and for the manufacturers who need outlets in which to sell their product. Also, consider that Sephora only has 187 stores and Ulta only has 200 locations. We have over 750 locations, so it’s three times as many as these other beauty retailers. Plus, we have incredible real estate to work with in all our locations.” Look for the current, “Trade Secret,” stores to have a new look, new name and new product lines. Their new name will be PureBeauty. The current Beauty Express locations will be renamed BeautyFirst. Both stores will be expanding their product lines to include unique skin, hair, bath, body and facial products.
A four chair hair care salon will also be located in the back of each of the stores.
Several years ago I had a working relationship with some of the folks at the headquarters of Regis and have been impressed with their management savvy and upscale attitudes about the hair styling industry. I live in the Twin Cities, where their new major location in the Mall of America will be opening in another couple months, in March 2008 . . . I’m looking forward to seeing not only what product lines they choose to carry but also how they service the needs of the customer.
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