LOreal Hair Color Breakthrough!
LOreal Hair Color Professional to Release Innovative Hair Color
“LOreal Hair Color Breakthrough”As I reported a few months back in this article LOreal hair color professional brand will come out with a new no-ammonia hair color product early next year. INOA (Innovation No Ammonia) is supposed to revolutionize the hair color world with its ammonia free hair color. Celebrity stylist, Kim Vo, recently weighed in about the new LOreal hair color line.
Kim, considers himself a ‘watchdog’ for the hair color industry and had this to say, Traditionally, ammonia has been used to open up the hair cuticle to allow the dye molecules to slide in, which, as we all know, is less than kind to the hair. INOA works in an entirely different way. Although the exact process is proprietary, I can tell you that the product replaces ammonia with monoethanolamine, and then adds an oil-based gel that replicates the natural essential oils in the hair. Just as the hairs own oils penetrate the hair shaft, so does the gel in INOA, allowing the dye to be deposited.
This product will benefit both hair stylists and clients alike because INOA offers a hair color option that is sans ammonia, less irritating and has less of a harsh chemical smell. My thoughts are that LOreal hair color, INOA, will do very well because it is highly anticipated and highly in need in the professional hair color world.
Kim Vo feels that this new LOreal hair color product, INOA may help hair colorists to do their job much better than before and that the hair color industry may never be the same again. He is ready to jump in and try the new LOreal hair color line as soon as it is available.
LOreal says that INOA will be revolutionary because it will provide up to three levels of lift, which means that if you have a natural shade of medium brown hair, you could easily get to a dark blonde. But another BIG perk is their claim that it gives 100% gray coverage . . . all with no ammonia!
Due out January, 2010, I can’t wait to try the new LOreal hair color. I’ll keep you posted on how it stands up to the salon test!
Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!
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have used INOA 2 weeks ago I have alot of grey roots covered beautiful the first week but now have the grey roots back an color is dull did the salon do something wrong?
Comment by B Pullen — November 27, 2009 @ 1:01 pm
Hello B Pullen,
While I can’t say on my end if the salon you went to did something wrong, I am wondering what other clients who have experienced INOA think. You are the first person to comment about the product that has actually tried INOA.
I’d love to get more feedback from other readers to see if they are experiencing the same thing.
In the meantime, I’ll contact Loreal and find out more!
B Pullen, thanks for reading www.hairstyle-blog.com!
Comment by Hairstyle-Blog Kristle — November 30, 2009 @ 5:49 pm
I was interested in INOA because there are so many permanent haircolors on the market that use MEA instead of Ammonia… Why is this one special? When I used it, I found that the gray coverarge did not last (mine is really resistant) and the color did become dull looking. These are the common short comings of amonia free color, so I am not sure what all the hype is about…. Anyone else find that the color did something that would merit “break through” status?
Comment by yvonne — March 17, 2010 @ 1:50 pm
I think that this marketing term of “No ammonia” is a crock. We all know that color has to have an alkalizing agent. To claim that MEA is better than ammonia is harmful to our industry..MEA has an odorless fume, is more astringent to the hair then a cosmetic grade ammonia, which is why L’Oreal is having to add an oil base, not for penetration but for cuticle treatment. Don’t be fooled by a marketing term used by many other color lines including Chi, and Vivitone Prisma to name a few…
Comment by Jon — March 26, 2010 @ 1:45 pm
I had Inoa colour put on my hair exactly two weeks ago to cover my yellow brassy hair colour and it went a lovely beige natural colour, and it has now faded loads and it starting to look yellow a bit again, I rang my hair salon and luckily they are going to put the colour on again without any cost for me. It is a shame if its only going to last a couple of weeks, dont they do this in a permanent colour ???
Comment by Hazel — April 22, 2010 @ 4:41 am