Forever young . . . Anti-aging hair care products are they for real?
When I first saw this article red flags went up all over the place . . . It does grabs ones attention though, especially if one is say, 40 something or more.
Carrie Watson, senior editor of American Salon magazine makes the case that with 24 million baby boomers now over the age of 50, we are ripe for the marketing of these new elixirs. It follows that there are now anti-aging hair care products popping up all over under the guise of “reversing” the aging of hair.
What are the signs of aging hair? Brittleness and loss of radiance, strength and elasticity says Marion Johnson, Alterna’s vice president of marketing. And she adds, hair may become difficult to style and loss of volume can also become an issue. Unfortunately, it’s true most of us see these changes in our hair as we age. But can hair care products reverse this process?
I have my concerns that the marketers are selling us hope, rather than a cure. It just doesn’t ring true in my mind. Here is what Ms. Watson reports about the new up and coming miracle cures; “Manufacturers are creating hair care lines designed to reverse, not just mask the toll aging takes on hair. You want to look for ingredients that restore elasticity and strength, refine texture and replenish moisture.” (Don’t we already have products that say they do this?) Some of the ingredients included are:
Omega-3 fatty acids
Wine and citrus extracts
She goes on to say,”Interestingly, many of the ingredients found in anti-aging hair care products are the same as those found in anti-aging skin care.”
Paula Begoun, renowned author of, Don’t Go Shopping for Hair Care Products Without Me, says most consumers are so enamored by the power of “natural” that there is no question in their mind whether this natural stuff is really good. She says, “Sadly, while some natural ingredients can have helpful properties for skin, in hair care products almost all natural ingredients have little to no impact or influence on the health, cleanliness, strength, or smoothness of hair.
In essence, you could take all of the natural-sounding ingredients out of a hair care product and you would still have an effective shampoo, conditioner, or styling product that would leave the hair clean, soft and manageable. Take out all the so-called chemical-sounding ingredients and all you would have is tea, (which plant extracts often are) and dirty, unconditioned and unmanageable hair.”
My take on the new pitch for anti-aging hair care products . . . Don’t buy because you believe it will “reverse” the aging process of your hair. I don’t disallow that any one of these products might not be good for your hair, it’s the pitch I don’t believe.
Ask your hairdresser what your hair needs. Is it in good shape or does it need more moisture, more conditioning, a clarifying shampoo, less chemical processing, less heat or a heat protectant?
The American Salon magazine article goes on to recommend washing the hair at least once a week with a clarifying shampoo, regular massaging of the scalp to increase circulation to the scalp and hair, exercise, a well-balanced diet, rest and stress maintenance. I think these steps are the best advice of the whole article. Here is the list American Salon magazine showcased for products that will “turn back time.” If you try them, come back and give us your take on the experience!
Alterna’s – Anti-Aging Caviar Collection
Nexxus Y Serum Younger Looking Hair
Phyto’s Phytodensium Shampoo and Serum
Pureology’s NanoWorks Shampoo and Conditioner
P2 Age De Phy Shampoo and Conditioner
Frederic Fekkai, The Ageless Collection
If you try them, come back and give us your take on the experience!
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Tags: Anti-agingJanuary 17, 2013 By: Barb Quinn Hairstyle Blog Leave your comments (0), Your input matters.
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