Hair stylists slow to adopt technology
Because you’re a stylist . . . and not a geek!
I love it! I laughed out loud when this popped up in my mailbox. In my world, these guys DO know how to market! The words hair stylist and geek in the same sentence may best be described as an oxymoron . . . wouldn’t you agree?“owners focus on business management vs. behind the chair customer service”
There simply are not enough hours in a day to do the creative hair stuff you love and keep up with technology. Hair stylists can run a business the way they always have and get by, at least for a while, or you could hire Salon Geeks to keep you in touch with the newest computer, marketing and business technologies in the hair salon and spa world.Salon Geeks was founded by Anthony Angell, a hair stylist/geek who recognized the missed opportunities many hair salons face because of the lack of experience they may have in the techie world. He saw this first hand, in a friends’ salon, that the computer and software he was using was so antiquated that, well, for my lack of better words, it may have better served him if used as a door-stop!
Recently, I posted articles regarding chain salons, specifically the new Sports Clips opportunity, which is run primarily by businessmen, not hair stylists. As a matter of fact, they encourage non-stylists to own the shop in order to have the owners focus on business management vs. behind the chair customer service. That way they know if the business side of operations is handled up to their proven business standards, they will have more successful salons and consequently more hair salon sales.
History shows us that this business concept does work, much to the chagrin of many professionals in the beauty business.
I do understand the feeling of . . . who knows our business better than us? But yet not one of them will minimize the impact of the franchises on the competitive market environment in the business.
Salon Geeks is a company worth checking out. If you don’t have the time to stay on top of the next new thing that will keep your business up to speed, check out what Salon Geeks has to offer.
Just a few of the services offered to salons and spas;
- Advertising, Design and Marketing
- Salon Software
- Management Best Practices
- Retail Therapy, Merchandising Concepts
- Web Design & e-Commerce
- Gift and Loyalty Card Programs
- Receptionist Boot Camp
- Salon Geeks University
- Email, SMS & Interactive Voice Marketing
Here is an example of “The Nerdy Stylist,” a bi-weekly newsletter covering new technologies, marketing strategies and such, relevant to expanding your business.
Their main page: http://www.salongeeks.com/
Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!
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