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Getting Rich

After years of super-streaking and platinum galore, deep, dark hair colors are staging a comeback.

By Nissa Botthoff

As long as women want to enhance their complexions, cover their gray, or just change up their look, hair coloring will never go out of style. Which of the countless options to choose, however, is another, constantly evolving story. For the past several years, sun-bleached blondes and chunky highlights have reigned dominant among the hair hip. Recently, however, we’ve begun to see a shift. High-profile blondes like Lindsay Lohan and Scarlett Johansson have been getting in touch with their darker sides, while diehard streakers Sarah Jessica Parker and Nicole Richie have been enriching their lives by going monochromatic. Even legendary blonde Deborah Harry has gone red, which may officially signal the end of the platinum age.

Beyond the Pale

If today’s prevailing hair-color trends can be summed up in a phrase, it would be “get rich–quick.” In fact, according to the American Board of Certified Hair colorists’ 2005 national survey, for the first time in recent history, blonde has been dethroned from its top spot on the hair-color popularity pyramid and is now the third most sought-after hue. Brunette has taken the lead, with red following closely behind. Colorists polled cited that the celebrity shades most requested by their clientele are now those of darker-haired beauties, such as Jennifer Lopez, Halle Berry, and Catherine Zeta Jones, as well as redheads Julianne Moore and Debra Messing. Now that it seems blondes are no longer the only ones having fun, hair color is also moving away from almost a decade of dizzying streaks toward solid, continuous colors. “Today’s tones are monochromatic, so I’m doing a lot of single processes lately,” says Simone Sanchez of New York City’s Warren-TriDramatic ravens, warm walnuts, and radiant redscomi Salon.

In addition, the fall 2005 fashion shows featured a stunning array of dramatic ravens, warm walnuts, and radiant reds. And it’s no wonder: These vibrant tones provided the perfect ladylike balance to the season’s Bohemian spirit. “There’s something so classic about solid color,” muses Sanchez. “It’s very reminiscent of the 1930s.” Today’s runway makeup trends also call for rich, glossy tresses. “In beauty, it’s always a good rule of thumb to mix textures,” explains celebrity makeup artist Malika Borghese. “Matte skin and creamy lips are very big this winter, and bright, shiny hair really complements that.”

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