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Hair Care Product Salon Selectives

Hair Care Product Brand “Salon Selectives” is Back

A popular hair care product brand is back on the market as of March 1st. It is unclear from the press releases how soon it will be available on shelves at your local drug stores. My calls to their media department went unanswered but check www.salonselectives.com which will more than likely list where you can find their products.  

Quite frankly I didn’t notice that Salon Selectives was missing from the hair care product scene since 2004. I remember this product from back in the 80’s and it was a popular over-the-counter hair care product.  It had a signature pleasent apple scent aroma, was widely available and was priced right. The Salon Selectives hair care product was the first salon-inspired brand, now of course the market is flooded with competitors.

It seems that the original owners of the brand were Helene Curtis, Inc. The consumer product giant Unilever acquired Helene Curtis in 1996, then in a move that baffles me they took the Salon Selectives brand off the market. It seems the hair care product has a very favorable brand awareness factor that exists to this day.

So a couple of 3 piece suits from Helene Curtis, Inc. got the bright idea to re-launch the hair care product as of March 1st. Their PR claims that they will have a new formula. Lets hope they don’t mess too much with a good thing.

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