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Best Hair Salons Using Twitter

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Some of the Best Hair Salons are Using Twitter to Attract New Business

Although I make a living in new technologies, I’m a greenhorn when it comes to the technology of the almighty up and coming,”Twitter.” But I’ve been a greenhorn by choice. Avoidance is a better description for it, I’ve most definitely avoided becoming a social net-worker. . . I mean, who has time for that??

“Best Hair Salons
Using Twitter”I find it baffling to hear the number of Industries as well as normal folks, hopping on board the Twitter bandwagon. As an example . . . it was reported today that starting July 19th, Best Buy Company, the world’s largest electronics retailer, will begin searching Twitter posts to answer people’s questions about electronics, such as flat-panel televisions. Chief Marketing Officer Barry Judge, says more than 500 employees at stores and at the company’s Minneapolis headquarters are signed up to participate, as reported in the St. Paul Pioneer Press. “This is a fairly inexpensive way to reach out to customers and to leverage the downtime of people in the stores,” says Scott Tilghman, an analyst with a New York research firm.

So today I’ve learned something new . . . some people in the best hair salons in my industry have found the value of “tweeting”! Gary Lambert Salon and Spa, in Winter Park, Florida, named one of the Top 10 Best Hair Salons in Central Florida, has found a way to make social networking work for his salon. At a time when everyone is trying to save a buck when ever possible, Gary found that “tweeting” has been a great addition to traditional advertising.

One way the hair salon is reaping rewards from their efforts, is by “tweeting” their followers when a cancellation occurs and offering a discount to the client who fills it. “We get calls within minutes,” Lampert says, it’s been a huge asset to us,” American Salon reports.

Now THAT baffles me! As a salon owner, you can’t pay for that kind of advertising! Gary was out of town, so I wasn’t able to speak with him but Heather said she would try to answer a few questions I had on “tweeting” in the hair salon;

How did you get the word out to prospective “tweeters”?
“We started with a group of local friends.” You can request they follow you and they’ll receive emails you send out immediately.

How do they find you?
Gary started by using email addresses he had and if they are members of Twitter, or will become members, they can get your “tweets’ in real time.

How do your Twitter friends grow?
“The best way to describe it is the idea of, six degrees of separation,” said Heather. You follow someone, who has a friend who follows you, who has a friend who follows you and you follow them and so on . . . and so on . . .

Don’t know about you, but I will probably be taking another look at my ‘avoidance’ issues about social networking. Gary Lamperts Salon and Spa, posts new promotions as well as salon news to his Twitter friends. He reports he has found ‘tweeting’ has brought the best hair salon new clientele as well as filling in otherwise downtime . . .  now that’s something to ‘tweet’ about!!

Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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How to Talk to Your Hairstylist

Are you your hairdressers client from hell?

Every hairdresser has one or two (or more) clients from hell. We may all talk about them in the back room, but you may not always hear about them . . . because you may be one of them! So how do you know you are a hairdressers client from hell? You may not even realize it, so here are some reasons you could be the client from hell for your hairdresser.

“Hairdressers Clients From Hell”Some of my clients from hell not only don’t realize they are the client from hell, but they think that we are best buds! Being that they think I am their BFF, they tell me stories that are sometimes way too personal for me to know as their hairdresser. One way to stop annoying your hairdresser is to keep the relationship professional. Yes, you tell your hairdresser everything. Yes, gossip goes around the salon. And yes, your hairdresser is so friendly, always offering advice, etc. But, what you don’t realize is your hairdresser still considers you a ‘client’ and has a professional relationship with you as a service provider.

Go ahead and gossip about who Jennifer Aniston is dating or even about your annoying co-worker, but try and refrain from using your hairdresser as a psychiatrist or getting too nitty-gritty about your, ahem ‘personal’ life.

You could be thinking your hairdresser is the one from hell if you haven’t had a good haircut or hair color from her for quite awhile. But you are equally at fault for this one if that’s what you’re thinking. Sometimes the hairstyle you are trying to convey to your hairdresser is not what he/she is able to do for you.

After the second or third appointment where this has happened, it’s time to say sayonara, yet some clients stick around even after this expiration date. On one or two occasions, I’ve actually had to tell clients to see another hairdresser because things just ‘weren’t working out’.

The serial cheater is another hairdressers client from hell. If you are a client who often bounces around from hairdresser to hairdresser and back again, you are a client from hell! I’ve seen this more times than I’d like to recall. A client will visit me once, twice, maybe even three times and then I don’t see her again for another several months to a year.

When I do see her again, her hair is in shambles and she wants me to ‘fix’ what she has, a) either done at home or b) had done by another ‘less expensive’ hairdresser. Please realize that these are not easy hair issues to undo, so don’t do this to your hairdresser!

The majority of you are probably wonderful clients; caring, considerate, always on time and great tippers. However, if you are a client from hell, please know that you will be gossiped about in the back room and when your hairdresser catches your name on her books, it will be met with the occasional eye roll.

Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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Getting the Most out of Your Hair Salon Appointment is All about Communication
“Get the Most from a Hair Stylist on Your Next Hair Salon Visit”

Don’t go into another hair salon appointment without reading this first! If you have ever walked away from the hair salon loving your hair, only to get home and never again be able to produce the same results, then read on.

I would estimate that more than 1/3rd of hair salon clients leave the salon feeling unsatisfied or, end up being unsatisfied with their hairstyle in the long run. What causes this much dissatisfaction?  Lack of communication between client and hair stylist tops the list! Here are some suggestions from this hairstylists point of view, to better communicate your wishes with your hair stylist.

• Getting the Most out of Your Hair Salon Appointment: The Consultation ~~ During the consultation, make sure that you not only tell the hair stylist exactly how you want your hair, but show her too. Pictures say a thousand words and will help to show your hair stylist exactly what you are trying to explain. Bringing in pictures of hair colors, haircuts and hair styles that you like will help bridge the communication gap between the two of you. Flip through magazines, check out www.hairstyle-blog.com for picture ideas and ask your hair stylist to show you some hair color swatches, so that you are both on the same page during the consultation. If your hair type or face shape won’t work with the hairstyle you like, your stylist will know what type of look you are going for and can show you pictures of similar alternative hairstyles.
• Getting the Most out of Your Hair Salon Appointment: During the Appointment ~~ It is a good idea to ask your hair stylist how to keep up your hair color, haircut, and style if he/she doesn’t offer up the information. For example, I tell my clients with short hairstyles that they need to come in more often (every 4-6 weeks vs. every 6-8 weeks) to maintain their cut.
• Getting the Most out of Your Hair Salon Appointment: The Blowout ~~ Ask your hair stylist to show you how to do a proper blowout. Your hair stylist should show you step by step how to style your hair so that you can achieve the same hair style look. If your stylist forgets to tell you, be sure to ask about the hair care products she is using as well. You will need to know what type of styling products were used to create your hairstyle, ie; gel, mousse, smoothing cream, root lifter, finishing spray, curl definer, etc. It’s important to have all the necessary tools to be able to achieve any given hair style.

Communication is key for getting the most out of your hair salon appointment. Your hair salon appointment should always start with a consultation. After a great consultation, I always know that I am giving my client what she wants. After showing her how to style her hair, I know that she’ll continue to get exactly what she wants from her hair.

Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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