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Best Hair Salons Using Twitter

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Some of the Best Hair Salons are Using Twitter to Attract New Business

Although I make a living in new technologies, I’m a greenhorn when it comes to the technology of the almighty up and coming,”Twitter.” But I’ve been a greenhorn by choice. Avoidance is a better description for it, I’ve most definitely avoided becoming a social net-worker. . . I mean, who has time for that??

“Best Hair Salons
Using Twitter”I find it baffling to hear the number of Industries as well as normal folks, hopping on board the Twitter bandwagon. As an example . . . it was reported today that starting July 19th, Best Buy Company, the world’s largest electronics retailer, will begin searching Twitter posts to answer people’s questions about electronics, such as flat-panel televisions. Chief Marketing Officer Barry Judge, says more than 500 employees at stores and at the company’s Minneapolis headquarters are signed up to participate, as reported in the St. Paul Pioneer Press. “This is a fairly inexpensive way to reach out to customers and to leverage the downtime of people in the stores,” says Scott Tilghman, an analyst with a New York research firm.

So today I’ve learned something new . . . some people in the best hair salons in my industry have found the value of “tweeting”! Gary Lambert Salon and Spa, in Winter Park, Florida, named one of the Top 10 Best Hair Salons in Central Florida, has found a way to make social networking work for his salon. At a time when everyone is trying to save a buck when ever possible, Gary found that “tweeting” has been a great addition to traditional advertising.

One way the hair salon is reaping rewards from their efforts, is by “tweeting” their followers when a cancellation occurs and offering a discount to the client who fills it. “We get calls within minutes,” Lampert says, it’s been a huge asset to us,” American Salon reports.

Now THAT baffles me! As a salon owner, you can’t pay for that kind of advertising! Gary was out of town, so I wasn’t able to speak with him but Heather said she would try to answer a few questions I had on “tweeting” in the hair salon;

How did you get the word out to prospective “tweeters”?
“We started with a group of local friends.” You can request they follow you and they’ll receive emails you send out immediately.

How do they find you?
Gary started by using email addresses he had and if they are members of Twitter, or will become members, they can get your “tweets’ in real time.

How do your Twitter friends grow?
“The best way to describe it is the idea of, six degrees of separation,” said Heather. You follow someone, who has a friend who follows you, who has a friend who follows you and you follow them and so on . . . and so on . . .

Don’t know about you, but I will probably be taking another look at my ‘avoidance’ issues about social networking. Gary Lamperts Salon and Spa, posts new promotions as well as salon news to his Twitter friends. He reports he has found ‘tweeting’ has brought the best hair salon new clientele as well as filling in otherwise downtime . . .  now that’s something to ‘tweet’ about!!

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