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Anti-Aging Creams - Do Expensive Products Always Work Better?



Price is no Indicator of Performance on Hair Care and Beauty Products

Hat tip to John Stossel’s “Myth busting” articles. In the multibillion-dollar anti-aging cream industry, many consumers believe the most expensive product is the most effective. ABC News did an anti-aging cream comparison piece recently, with the help of a group of women, in their 30’s and 40’s looking to reduce wrinkles and perhaps age a bit more gracefully.

One volunteer, Christine, was sent to try the most expensive anti-aging cream she could find: Cle de Peau Beaute, La Crème, an anti-aging cream, ringing in at an astounding price of $450 per ounce. Christine was placed on a strict skincare regimen for three months using a gentle cleanser, sunscreen and La Crème every day.

Meanwhile, another volunteer, Kelly, would follow a similar regimen including the prescription cream Avage at one-fifth the price. Avage contains retinoids that are approved by the FDA and clinically proven to change the structure of the skin. Three months later the women returned to a skincare expert for review and as expected, the cheaper anti-aging cream product had good results. But the high-priced cream showed no visible improvements. I find that this is also true of almost all hair products as well.

The Cle de Peau’s manufacturer sent us a statement saying that their products are extensively researched and tested for efficacy before being put on the market, but wouldn’t share their research with ABC News, citing trade secrets. I don’t know about you but, I’m really getting tired of this corporate happy talk from companies who produce and sell cosmetic and beauty products to women. A big Atta-boy to John Stossel and the ABC news team.

  • Bottom line: Price is no guarantee and the best wrinkle cream may already be in your medicine cabinet — sunscreen.

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Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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    1 Comment »

    1. As a retired pro in the beauty skin and hair business who knows her skin care and knows what skin needs you can’t get any better than the Made from Earth skincareline. I had been using the more expensive Avon products and liked them very much. With almost 3 decades in the business I had invested in and tried the brands that require you to get a second mortgage. They did not come close to working like the way the Made from Earth products work.

      If you’re not seeing results with what you are using now give this collection a go. You will be happily surprised I’m sure. I was. My husband was as well, and oh dear his face was showing age and just murdered by the sun. I got him to use the Made from Earth VITAMIN ENHANCED FACE FIRMING SERUM and the results were so literally Dramatic and fast that he uses it every day without me nagging. We use the GREEN TEA TOXIN CLEANSER , OLIVE NIGHT CREME and the VITAMIN ENHANCED MOISTURIZER. We’re in our 50’s and our friends are asking him if he had work done, and asking me what I use on my own skin…I only wear make-up if I’m dressing up for an occasion. When they ask it is because they are seeing skin. This Made from Earth skincare collection is the Best thing going!

      Comment by mary — August 2, 2009 @ 8:11 pm

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