Anti-Aging Creams - Do Expensive Products Always Work Better?
Price is no Indicator of Performance on Hair Care and Beauty Products
Hat tip to John Stossel’s “Myth busting” articles. In the multibillion-dollar anti-aging cream industry, many consumers believe the most expensive product is the most effective. ABC News did an anti-aging cream comparison piece recently, with the help of a group of women, in their 30’s and 40’s looking to reduce wrinkles and perhaps age a bit more gracefully.
One volunteer, Christine, was sent to try the most expensive anti-aging cream she could find: Cle de Peau Beaute, La Crème, an anti-aging cream, ringing in at an astounding price of $450 per ounce. Christine was placed on a strict skincare regimen for three months using a gentle cleanser, sunscreen and La Crème every day.
Meanwhile, another volunteer, Kelly, would follow a similar regimen including the prescription cream Avage at one-fifth the price. Avage contains retinoids that are approved by the FDA and clinically proven to change the structure of the skin. Three months later the women returned to a skincare expert for review and as expected, the cheaper anti-aging cream product had good results. But the high-priced cream showed no visible improvements. I find that this is also true of almost all hair products as well.
The Cle de Peau’s manufacturer sent us a statement saying that their products are extensively researched and tested for efficacy before being put on the market, but wouldn’t share their research with ABC News, citing trade secrets. I don’t know about you but, I’m really getting tired of this corporate happy talk from companies who produce and sell cosmetic and beauty products to women. A big Atta-boy to John Stossel and the ABC news team.
- Bottom line: Price is no guarantee and the best wrinkle cream may already be in your medicine cabinet — sunscreen.
For more information visit:
- John Stossel’s ABC News Special
- Ratings of top 25 Anti-Aging Creams
- The Avage Website
- A great anti-aging site
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