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Sehpora Goes on Primetime TV



The Home Shopping Network gets deeper into beauty products

Sephora, the international cosmetics and beauty retailer is making an agreement with the Home Shopping network to provide five hours of programming each month of Sephora’s products.

The Internet has surely proven itself a huge market for beauty products why not TV? Ten years ago if someone would have predicted the success of the Internet’s ability to move beauty products, I would have laughed at them.

These days I’ve given up trying to predict the success of these types of ventures. It sounds like a trial last December went very well so they are proceeding full steam ahead.

Many of you I’m sure will be watching as Home Shopping Network has a huge following of women in the 25 to 40 age group.

Let the shopping begin.

Sephora is the beauty authority and HSN is thrilled to be partnering with them to present an exceptional array of beauty brands to our customers in a fun and novel television shopping experience,” said Michael Henry, Senior Vice President of Beauty Merchandising for HSN. “This partnership perfectly aligns with HSN’s strategy to transform our brand and broaden our assortment of quality beauty products.”

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Read the entire article, HSN Takes Sephora Primetime With Innovative New Retail Partnership

Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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    Oscar Hair Style Award Categories



    Oscars 2007 Best and Worst Hair Styles

    The Oscar Awards 2007 was nothing to write home about when it came to creative hair styling. Not much to get excited about. I had a hard time picking a favorite because nothing stood out. “Not much to get excited about”

    Am I missing something here? If you saw a hair style that was a knockout, please share it with us. I would like to hear what you thought was smashing! Haven’t we all been programmed to look to these shows to see the top fashion styles?

    The, what-not-to-do hair style award, was easy . . . it goes to Meryl Streep. Being a nominee for best actress, one of the biggest awards of the evening, you would think would call for a coif of some sort. Her hair looked as if nothing more than a comb had been run through it after getting out of the shower. Nothing, no style, not even the casual looking style applies here, as even the casual look takes a bit of foofing.

    The straight hair style look showed up again and looked good on Reese Witherspoon, Nicole Kidman and Gwenth Paltrow. But again, nothing new, kind of boring for the big Oscar night.

    So my best style award of Oscar night 2007 goes to . . . .

    Jodie Foster . . . for these reasons. It’s always fun to see a new style on someone and it was a breath of fresh air to see hair other than the long, slightly layered look. This style flatters her square face shape with the soft, long razored layering, giving a light fullness and height on top. An airiness and texture was created also with the right amount of highlights.

    Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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    Using Lemon Juice to Lighten Hair



    Lemon Juice as a Hair Lightener

    A recent question from a student in my online class Finding the Right Hairstyle for You!, asks:

    I’ve been told that lemon juice can bring out highlights in hair, and I have tried this. In the summer I always naturally get lighter highlights in my hair as I spend time outdoors. In the winter I lose them. This winter I did try lemon juice once. It looked very dim and nondescript the first day, but then seemed give me some nice highlights for a few weeks. Is lemon juice damaging to hair? Can it bring out lighter highlights in some hair colors?

    ,,

    Lemon juice as a hair lightener will work for some hair types but, it’s not the best choice.

    Lemon juice has a low pH level and therefore is acidic. Using this too often on healthy hair will make it brittle. It’s not controllable on chemically treated hair.

    Hair care products these days are formulated to have a balanced pH level which leaves the hair in better condition. Straight lemon juice on the hair will dry it out. Here is what I know about using lemon juice as a hair lightener:

    • Lemon juice, plus oxygen and UV rays, equals a bleaching product.

    • Lemon juice as a hair lightener is only effective on hair that is dishwater blonde or lighter in color. Its bleaching quality is only effective when used in the sun and will not lighten brunettes or red heads.

    • Using lemon juice on chemically treated hair can turn it an orange or brassy color.

    • It can also dry out the hair with its acidic quality and make the hair extremely brittle.

    If you still decide you want to use lemon juice in your hair, don’t use it straight without diluting it. Dilute one tablespoon of lemon juice in a gallon of water and use it daily as a rinse. Use it this way when you know you will get sun exposure and it will lighten your hair, but be aware of how it is affecting your hairs condition.

    Used sparingly may be fine in healthy, non chemically treated hair. Also think about this, if you use it too often, you will have bleached hair with roots growing in, now what do you do?

    Need I say . . . my first recommendation is to have highlighting done by a professional if you want it done right. It may save you lot’s of hair and headaches to come.

    Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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