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FOR those dismayed by Anita Roddick’s “sell-out” to L’Oreal and who have sworn never to darken the The Body Shop’s doorstep again, the hunt is on for alternatives.

There was a time when “ethical beauty” was a bit of an oxymoronThere was a time when “ethical beauty” was a bit of an oxymoron. To be ethical, it seemed, a product had to be worthy, unglamorous and look and smell as if it was made of sand and sawdust.

Things have changed radically (due in part to the dramatic rise of The Body Shop in the Eighties) and there are now many ranges suiting all sorts of budgets offering good quality, effective and even luxurious products and most are available in a health food shop, salon or chemist near you.

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Curlaway was recently selected as one of the products to be distributed to celebrities and other attendees at the 7th Annual Hollywood Makeup Artists and Hair Stylists Guild Awards. The event will take place at the Beverly Hilton Hotel in Beverly Hills, California on April 22.

Designed to respond to specific market demand for a semi-permanent relaxer that does not cause breakage, Curlaway Gel is a one-step process requiring no neutralization. It gently removes natural curl, makes hair easier to comb and style — all without the use of harsh chemicals. Curlaway can be used as an overnight treatment and, with very light application, as a daily, leave-in conditioning-relaxer.

Buck says, “With Curlaway, you can have a big, bouncy curls or ringlets for a more natural look. The more you use Curlaway, the straighter your hair becomes, so users can simply stop using Curlaway when they have the look they like — or they can keep using it to achieve silky-straight hair that’s easy to style and manage.”

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. All Xenna products are unconditionally money-back guaranteed. To view before and after photos, click on www.xenna.com.

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1. Use the right hair care products for your specific hair type. If you’re hair is damaged, dry or color treated, use hair care products formulated to repair this damage and add much-needed shine and resiliency. On the other hand, if your hair is oily, use a deep-cleansing shampoo and light conditioner to keep your hair looking its best. The right products should be at the base of your hair care routine.

2. Get a trim every 6 to 8 weeks as part of your regular hair care routine. Even if you are growing your hair longer, it is still vital to make a routine trim a major pShampoo your hair only when it is dirtyart of your hair care routine. Snipping ends before they split will keep your hair looking healthy and save you hair care headaches in the end.

3. Protect your hair with hair care products that contain sunscreen.

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